I wrote a book.
Now, go buy it.
When I lived in Salt Lake City, I would go The Off Broadway Theater quite a bit to see their improv troop Quick Wits (now called Laughing Stock). One of the games they would play was SAS (Short Attention Span) Theatre.
Great food, great atmosphere and great staff all contribute to the experience of the customer. All contribute to long-term success. In fact, if the experience is superior, the pricing becomes much more flexible.