I Tweet There I Consult

Social is a buzz word right now.

First, let me say one thing loud and clear… I am not a social media consultant. I can’t even begin to say how tired I am of everyone that thinks they know social media and how they can help everybody succeed by being social. It is to the point that anyone with a Twitter account and a pulse claims to be a social media expert.

Now, I am not talking about the PR agency that develops real strategies for getting the word out through social media. I am not talking about the web marketer who has a clear understanding of how to integrate social media into search engine marketing strategies.

I am talking about the “consultant” that wants to charge a ridiculous fee to set up a Twitter account or a company Facebook page. This is the one that started using social media a year ago then suddenly says, one day when employment problems start, that he or she is a Social Media Consultant.

So, I am going to demystify the whole thing in three quick and dirty steps.

Step 1. Sign up. Go to Twitter.com or Facebook.com and set up an account.

Step 2. Start writing. Just start updating your status. Start finding friends and talking to them.

Step 3. There is no step 3.

That’s it.

Don’t over think it.

Down the road, you can start making things pretty and can start focusing on how to continue to cultivate relationships.

For now, just do it. (Don't sue me, Nike)