When was the last time you posted on your social media channels? I'm not talking about when you posted a picture on your personal Facebook page. I'm talking about on your company's social locations.
Too often, a business leader gets the idea that it will be important to start doing social media. They'll get the secretary to create the pages for Twitter, Facebook, LinkedIn and perhaps a few others (Pinterest, YouTUBE, etc). They'll get the web guy to put the links on the website. They'll even take some time to post for the first week or two.
Then, the efforts will stop. Think of the Twitter accounts that started strong then just a week or two later there were suddenly no more tweets. Or, worse the accounts that simply have a bevy of automated posts. You know, when they post to one location and then have the interwebs taking care of the rest?
An inactive Facebook or Twitter page symbolizes that you simply don't care about the image of your company. If a user comes to your Facebook page in hopes of gaining a more in depth knowledge of your company or trying to find out about upcoming events but finds that the last post was made two years ago, that user will most likely not take you as seriously as another company that is maintaining an active presence on social media. Letting your social media presence wane shows lack of commitment, follow-through, and indicates you are just plain lazy.
In fact, it might be better to not have a social presence if you aren't going to maintain it.
Here are some easy status updates or tweets that can be posted in no time. These simple ideas will help keep your social media active and a good start to helping you become awesome.
- Ask your audience a question to solicit engagement (don't forget to reply when they answer).
- Talk about upcoming events and things your company is doing in the community.
- Talk about new products or specials that your company is offering (don't do this exclusively or you will become a spammer).
- Post about events in the community that everyone can enjoy (e.g. a local sporting event or a play coming to town).
- Post pictures of company events or fun things happening in the office.
Posting something about the weather or even just saying, "Happy Friday!" will do more for your online brand than not posting at all. Remember, there is a huge difference between being on Facebook or Twitter and actually being active on social media.
Don’t let your online brand suffer from an inactive social media presence.
