Make Hay While the Sun Shines

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I try to write about three times per week. Most of it is pretty good and will probably help you grow your business. If it doesn't, then I probably can't help you.

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You can use a traditional RSS Feedreader with this fancy-dancy link. I think this approach is harder but if you want to do it the hard way, who am I to say otherwise?

Make Hay While the Sun Shines

posted this on Wednesday, September 4, 2013 at about 8am.

My father-in-law is a retired farmer. He has worked years in various types of ranching and farming.

Before he retired, I remember him working long, long days at the beginning and the end of the season. When it was time to plant or when it was time to harvest, he would have a very small window in which to do his work.

Now, if you aren't familiar with farming, you may wonder why the window was so small. You might think, "Well, doesn't he have all year to do his job?"

The answer to that is that he doesn't have all year. The farmer never knows when it will rain or hail or the weather will turn. When it's time to sow or bring in the harvest, it's time. It means long days and night working hard to get it all done.

One year, my father-in-law watched as a hailstorm beat down his field to practically nothing. He had waited, hoping the weather would turn in his favor. Finally he was able to get his equipment on the field and was only able to harvest 10% of his typical yield.

My father-in-law was met with unfortunate timing. From experiences like that, he learned that when it was time to work, he didn't stop until the job was done. There was no such thing as a 40-hour work week. There was no such thing as quitting time unless he was just too tired to continue or the job was done.

In our company, we normally will expect that summer is going to be slow. In fact, typically, June and July are the slowest months of the year. The business then will pick up quite a bit in August.

This summer has surprised us. This summer has been the busiest on record for us. It's been amazing for us and caught us a bit off guard. It's not very often do we get so much more business than we know what to do with it.

We have experienced a bit of what a farmer experiences when it's time to sow and harvest. When it's time to work, we work. When we work, we work hard to get something done.

Don't be afraid to work when it is time to work. You never know what's coming down the road. You never know when the work will go away.

Corey Smith and his wife are the proud parents of five wonderful children and live in Meridian, Idaho. He is the president of Tribute Media, a Meridian based Web Design & Marketing Agency.

He is the author of two books, "Do It Right: A CEO's Guide to Web Strategy" and "Tweet It Right: A CEO's Guide to Twitter." You can learn more about his books here.

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