Corey Smith's Random Thoughts

Dodge Durango

Designing the User Experience

Posted in my business blog on Monday, May 14, 2012 at about 8am.
Sometimes, it is the simplest of design changes they can make all the difference in the world. Simply being able to use the car key to turn off the car alarm or a larger bag for a tent can make the user experience so much better.
Read On!
This posted is tagged: User Experience
Orange Julius

I Hate Online Malls

Posted in my web strategy blog on Wednesday, May 2, 2012 at about 9am.
My advice, don't use an online mall. Avoid them at all costs. They are a waste of money. There are too many free places to list your site and Google is really where you want to be.
Read On!
This posted is tagged: Online Malls
Spirit Airlines CEO Ben Baldanza

When Your Policy Sucks, Suck It Up

Posted in my business blog on Tuesday, May 1, 2012 at about 2pm.
Spirit Airlines is ignoring the story in social circles. Even if their policy is very clear, the cost of not refunding the $197 is way too high. They have a real PR crisis here… what will they do to fix it?
Read On!
This posted is tagged: Customer Service
lego

Customer Experience

Posted in my business blog on Tuesday, April 17, 2012 at about 1pm.
It doesn't matter if you are a grocery store, an oil change shop or a toothbrush specialist. If you create an experience that your target audience will love, they will continue to come back and buy more from you.
Read On!
This posted is tagged: Customer Experience
Pink Princess Phone

Excellent Customer Service Isn't Enough

Posted in my business blog on Friday, April 13, 2012 at about 12pm.
We all think that if we strive for customer satisfaction levels of 90% or 95% that our sales will increase. That is not really the way it works. Those who are obsessed with satisfaction are focusing on the wrong metric.
Read On!
This posted is tagged: Customer Service
hand print

Five easy tactics for SEO

Posted in my web strategy blog on Thursday, April 12, 2012 at about 12pm.
SEO is something that needs to be continually addressed. Not only does a site need to have new content added all the time, but the existing, static content, needs to be adjusted, changed and modified.
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This posted is tagged: Search Engine Optimziation
Banner Bank Junk Mail

Losing on Mailing Lists

Posted in my business blog on Wednesday, April 11, 2012 at about 1pm.
Be careful when you buy your mailing lists because you might be sending mail to an address that will end up being nothing but a waste of time and money for you. In other words, mailing lists can be a big fail for you.
Read On!
This posted is tagged: Mail

Be Willing to Fail

Posted in my personal blog on Tuesday, April 10, 2012 at about 10am.
We never succeed without failing. If you aren't willing to fail a few times, you'll never be able to accomplish your potential.
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This posted is tagged: Fail
Set it and forget it.

SEO: You can't set it and forget it.

Posted in my web strategy blog on Monday, April 9, 2012 at about 1pm.
I talk with clients all the time about ways to optimize their websites for increasing traffic. Since this is one of the services we offer in our company, it’s pretty important that do our best to stay on top of things. But, you can't set it and forget it.
Read On!
This posted is tagged: Search Engine Optimziation
Corey Smith's Website on a Sketch

What is the Domain Name Service (DNS)?

Posted in my web strategy blog on Thursday, March 29, 2012 at about 2pm.
Have you ever wondered what DNS is? No? Well, you probably should understand it at least from a high level. So, here's everything you never really wanted to know about it. As a starter it the Domain Name Service.
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This posted is tagged: Domain Name Service, DNS
SEO, Search Engine Optimization

SEO Does Not Equal Traffic

Posted in my web strategy blog on Tuesday, March 13, 2012 at about 3pm.
While you won't increase your traffic with SEO directly, it is the first step to be able to grow your business. As you gain more credibility for obvious search terms, you'll be able to increase rankings in those that people are actually clicking on.
Read On!
This posted is tagged: SEO, Search Engine Optimziation
Vin Fiz Placard

The Grape Drink Everyone Forgot

Posted in my business blog on Friday, March 9, 2012 at about 5pm.
For over 100 years, a grape drink that tasted like a cross between "horse slop and river sludge" and that you had to "sneak up on it to get it down” has had a lasting impact on aviation history of Austin, Texas and I bet that no one knows that.
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This posted is tagged: Vin Fiz
Policitcally Correct

Political Correctness Makes Us Losers

Posted in my personal blog on Friday, March 2, 2012 at about 11am.
When we worry about being politically correct, we find that we are always trying to figure out who we are going to offend next. We worry that if we say something that the ignorant will get offended because they think we intended to hurt someone else.
Read On!
This posted is tagged: Political Correctness
Ian and Crib

Take a Breath

Posted in my personal blog on Tuesday, February 28, 2012 at about 10am.
Sometimes we get so overwhelmed that we can only see the trees right in front of us and, all too often, if we’d just look beyond a little we’d be surprised to find that the edge of the forest is only a short distance off.
Read On!
This posted is tagged: Challenges
SearchEngine

Search Engines & People Want Content

Posted in my web strategy blog on Monday, February 20, 2012 at about 7am.
We never know what people will care about. Every day, people are searching for combinations of key words that no one has ever searched before. The only way to capture those visitors is to write new content. The keywords will be found and people will come.
Read On!
This posted is tagged: Search Engine Optimziation
Adobe Flash Fail

3 Reasons Why Flash Sucks

Posted in my web strategy blog on Wednesday, February 15, 2012 at about 12pm.
I am sure that I’m going to make a number of Flash developers upset as they read this post. I know there are those out there that really think Flash is the way to go for building websites. They are wrong.
Read On!
This posted is tagged: Adobe Flash
Social media infographic

Social Media Explained with Bacon

Posted in my web strategy blog on Monday, February 13, 2012 at about 3pm.
Long have we needed an easy way to explain social media & with bacon, it’s now possible. With all the social media platforms out there, you can now understand Twitter, Facebook, LinkedIn, Foursquare, YouTube, Instagram, Pinterest, Google + and LastFM.
Read On!
This posted is tagged: Social Media, Bacon
Marketing Checklist

What is Conversion Rate Optimization?

Posted in my web strategy blog on Thursday, February 9, 2012 at about 1pm.
Conversion Rate Optimization or CRO is not about selling more stuff or generating more leads. It’s about figuring out what it takes to sell more stuff or generate more leads. It’s about taking the time to set up test and analyze the results.
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This posted is tagged: Conversion Rate Optimization
job expectations

Follow Instructions or Lose

Posted in my business blog on Wednesday, February 8, 2012 at about 9am.
When you are submitting your résumé for consideration (or pitching anything, for that matter), you must understand that hiring managers see many for each job posting. If you don't follow instructions, they will make a judgment based on that.
Read On!
This posted is tagged: Job, Instructions
iPhone

Mobile Site or Responsive Design?

Posted in my web strategy blog on Tuesday, January 31, 2012 at about 7pm.
Whether you choose a mobile site or a responsive design, you’ll need to manage your Web presence differently than now. You’ll have to add content differently, you’ll have to add images differently and you’ll have to test regularly in your mobile devices.
Read On!
This posted is tagged: Mobile Web, Responsive Web Design

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